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The Role Of Innovation In New Product Development: Three

Di: Ava

Innovation is a term used to describe breakthroughs (Begum et al., 2022). By improving an organization’s performance (in terms of time, cost, and innovation) and product enhancements and differentiation, KM enables competitive advantage (Horng et al., 2022). KM also facilitates incorporating current knowledge into new and creative

The Product Development Life Cycle: From Ideation to Launch

Investigation of customer participation in new product development (NPD) performance has yielded conflicting results. This study explores the idea that intensive customer participation is not always better. Instead, the usefulness of customer participation in NPD is determined by the fit between product innovativeness and customer participation as information providers and as co

Innovation has assumed considerable importance in the contemporary business world. In most industries, the very survival of firms is increasingly dependent on their ability to rapidly develop and introduce innovative products and services. At the same time, information technology (IT) has emerged as a critical resource for companies to enhance the efficiency and To address emerging challenges, risk, and turbulence, firms must anticipate and adjust to new trends by developing innovative products and services. Service innovation has thus become an essential—even mandatory—factor in fostering companies’ ability to adapt to changes in business environments (Heinonen & Strandvik, 2021). The objective of the present study is to advance the understanding of the role of the strategic orientation of the firm for successful new product development (NPD), in the context of Chinese manufacturing firms. Through field research accompanied by a review of the related literature, this study identifies customer orientation and technology orientation as crucial

Cross-Functional Collaboration in Product Development

In the fast-paced world of product development, there’s one denominator that can truly supercharge your team’s innovation engine: cross-functional collaboration. Unlike the traditional siloed approach, this dynamic strategy connects departments that may not always see eye-to-eye, fostering an environment of shared knowledge, streamlined processes, and Strategic alignment is widely accepted as a prerequisite for a firm’s success, but insight into the role of alignment in, and its impact on, the new product development (NPD) process and its

This research investigated the role of managing knowledge and innovation technology in new product performance of Pharmaceutical

Product innovation is essential for businesses looking to succeed in a rapidly changing market. As consumer preferences shift and new technologies emerge, companies must continually adapt their products to meet evolving demands. This process of innovation enhances existing offerings and creates new growth opportunities. In this article, we’ll explore the Entrepreneurial orientation and new product development performance in SMEs: The mediating role of business model innovation José Luis Ferreras-Méndez , Julia Olmos-Peñuela , Andrés Salas-Vallina , Joaquín Alegre Show more Add to Mendeley This study aims to examine the roles of strategic foresight and knowledge management in promoting open innovation and driving new product development. Grounded in the knowledge-based view (KBV) of the firm, it investigates how strategic foresight influences open innovation processes and how knowledge management catalyzes innovation success.

We study how competition impacts innovation (and welfare) when firms compete both in the product market and in innovation development. This relationsh

ROLE OF INNOVATION IN ENTREPRENEURSHIP DEVELOPMENT

Customer involvement plays a critical role in firms‘ new product development (NPD), especially in the digital context. Prior research has distinguishe With the emergence of technological innovations, digital finance with a blend of new models and the development of inclusive financial innovation shows great significance for business firms to emphasize innovative and competitive product market competition. Thus, financial digitalization and business environment directives help improve the financial In a study of 241 firms of varying sizes across 14 different industries, we investigate the effect of customer participation on new product development performance. We confirm that overall customer participation is positively related to new product development performance and that the effect is mediated by innovativeness.

  • The Artificial Intelligence Revolution in New-Product Development
  • Management of Innovation and Product Development
  • The Stage-Gate Model: An Overview
  • Innovation and competition: The role of the product market

Tolerating failure has gained recognition as a crucial catalyst for product innovation. However, there is a limited understanding of how and under what conditions project leaders‘ perceptions of failure normalization—the norms regarding failure in their work environment—can enhance product innovativeness in the context of new product development (NPD). Drawing upon Role of Innovation in the Development of New Products for Improving Organizational Performance Mohammad Sajid, Hani Barjas Al-bloush, Mohammed AL-Faieq, Snaz Monsef, and Mohammad Sadeghi

The purpose of this chapter is to describe the role of science parks in the encouragement and stimulation of some critical business processes, including innovation management, creativity and new product/service development processes. The chapter further looks at the cooperation between higher education institutions and companies located in The objective of this review was to explore some aspects related to the role of consumer in the development of new foods, the factors that determine consumers’ acceptance, the innovation in traditional products, the increasing market of novel healthy foods and willingness-to-pay for innovations in food product development. In order to achieve a successful new product, and certainly the successful implementation of a new product into a company, it is necessary to have a structured and documented approach to New

New Product Development Marketing

In this paper, we explore the role of purchasing involvement in facilitating the absorption of supplier knowledge into a firm’s new product development (NPD) projects. Extant research indicates that absorbing new supplier knowledge can enhance a Developing a capacity to quickly develop and launch new products is challenging, and understanding its antecedents still remains a key concern among innovation scholars (Keupp et al., 2012). The Ar cial Intelligence Revolu on in New-Product Development Robert G. Cooper AI is posed to transform new-product development, and is al ready cu ng dev elopment mes by 50% for

Innovation is key to organizational growth. Here’s an overview of innovation’s importance in business and how it can be guided by design thinking.

Effects of open innovation in startups: Theory and evidence

Product innovation is defined as the creation and development of new or improved products, services, or processes by a company or organization. Learn more about product Innovation types, examples and strategy best practices Existing research highlights the importance of sourcing external knowledge in manufacturers’ innovative processes. Specifically, supplier involvement in new product development (NPD) has been widely analysed but without conclusive results. To shed light on this matter, this paper provides a deeper insight by analysing the indirect effects in the relationship

Despite ongoing cooperation among firms in industrial clusters, inter-firm conflicts are also prevalent, and little research has explored how these factors impact new product development (NPD) performance. In this study, we examine the influence of inter-firm cooperation and conflicts (i.e., constructive and destructive) on NPD performance, and explore the Customer involvement plays a critical role in firms‘ new product development (NPD), especially in the digital context. Prior research has distinguishe

Our findings indicate that innovations in one cluster defined in the analysis display economic, social and environmental dimensions. Furthermore, the underlying roles of innovation in the literature are found to relate to promoting sustainable development, driving economic growth, enhancing enterprise performance and strengthening policies. Chapters cover innovation as an economic and social phenomenon, the formulation of innovation strategy, the management of product development processes and projects and the technical design of products and services.

This paper focuses on resource and structural factors to explore the relationship between organizational improvisation and innovation capability. Although the role of improvisation has attracted increasing academic attention in fast-changing environments, little is known about the conditions under which firms benefit from improvisation. This paper addresses this gap Using data obtained from 269 senior managers in new product development departments, this study reveals that the use of social media tools for new product development positively impacts radical innovation. The positive relationship is further strengthened by higher levels of an organisation’s technology acceptance of social media. New product development (NPD) is essential for the growth and success of firms facing intense competition. The pathways through which competitive intensity affects NPD have not been adequately examined. This study addresses the gaps by developing a research model investigating the relationships between competitive intensity, knowledge integration,

The empirical evidence garnered in this paper suggest that not only do startups benefit from open innovation, but also the extent of product innovation and the propensity to innovate new processes in startups are significantly affected by specific external partner and its geographical location. Keywords: innovation new product development product design service design business model innovation Introduction In its broadest sense, innovation represents a novel match between a solution and a need. When successful, innovation creates value for the solution-seeking en-tity.