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Surrogate Advertisements: A New Judicial Concern

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Though not statutory in nature, ASCI has been recognized by law to the extent that the Advertising Code as per Section 6 of the Cable Television Networks (Regulation) Act, 1995 adopts the ASCI’s Code for Self-Regulation (ASCI Code).

Substitute Advertisement Surrogate advertisements serve as a replacement for products that cannot be directly advertised due to legal restrictions. For example, tobacco products, alcohol, and similar items are often promoted in this way. These advertisements may involve false claims, misleading representations, or the deliberate omission of critical Surrogate Advertisements: Surrogate advertisement“ refers to the advertisement of goods in the shadow of other goods. For example, the advertisement of tobacco in the garb of pan masala. No surrogate advertisement or indirect advertisement shall be made for goods or services whose advertising is otherwise prohibited or restricted by law. legal service India, a complete guide to law in India

Surrogate Advertisement and its impact

SURROGATE ADVERTISEMENTS | PPTX

Cybersquatting: A brief legal Overview Indlaw.com Domestic Violence in Marriage: in the light of theories of Feminist Jurisprudence legalserviceindia.com Surrogate Advertisements: A New Judicial Concern legalserviceindia.com Honors & Awards Project Symphony Award for contributing to lean cost structure through rollout of e-contracts – Jul 2018 Learn about the Cigarettes and Other Tobacco Products Act, 2003, prohibiting cigarette and tobacco advertisements in India. Understand the consequences of violating these laws, the rise of surrogate advertisements, and the government’s guidelines to prevent misleading promotions and protect public health.

Without urgent reforms—either through statutory amendments, better judicial tests, or stronger administrative regulation—India risks normalizing a culture where legality is reduced. Conclusion While fantasy gaming and surrogate advertising may technically comply with the law, they clearly violate its spirit.

Surrogate advertising is a form of advertising which is used to promote products which are banned or limited from advertising under government regulations, such as cigarettes and alcohol via advertising another product produced by the same legal service India, a complete guide to law in India The tobacco industry attempted, rather successfully, to circumvent the bans and restrictions on advertising tobacco products through “surrogate advertisement”, a form of advertising that establishes a brand or product message inside an advertisement that is presumably for another brand or product. 10, 11 Surrogate advertisement works by fortifying

In June 2022, the Central Consumer Protection Authority (CCPA) introduced new guidelines to regulate advertisements and endorsements in India.

What is surrogate advertising? Surrogate advertising is not a new phenomenon in Indian advertisement. For years, companies dealing with tobacco and alcohol, for example, have had to resort to surrogate advertising in order to get eyeballs on to them – as ads for tobacco and alcohol are as such illegal. Surrogate Advertisements: A New Judicial Concern National Commission For Women Criminal Law Capital Punishment in the light of growing phenomena of Global Terrorism Many countries in the world has done away with the capital punishment as they see as a violation of the Human Rights. However the truth is far from that.

Impact of surrogate advertisement on the youth

  • What is Surrogate Advertising? Examples & Strategies
  • Surrogate advertising: A legal perspective
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  • What is Surrogate Advertising?

Surrogate Advertisements: A New Judicial Concern National Commission For Women Criminal Law Capital Punishment in the light of growing phenomena of Global Terrorism Many countries in the world has done away with the capital punishment as they see as a violation of the Human Rights. However the truth is far from that.

Surrogate advertisements circumvent restrictions by appearing to be an advertisement for something not prohibited or restricted by law.

wyers, and psychologists. The results revealed that the surrogate advertising for the alcohol industry in Thai-land comes in four forms: advertised through the organization; advertised through new non-alcoholic products; advertised through other products, services, or activities; and advertised through the cooperation of the product What would happen if surrogate advertisements were banned during IPL? Industry leaders discuss the prevalence of surrogate advertising in IPL 2025, the regulatory challenges in banning tobacco, alcohol, and betting-related ads, and the potential impact on advertising revenues, brand strategies, and public health. Surrogate advertisement is a marketing technique used by companies to indirectly promote their products or services.

Section 6 of Chapter III of Advertising Standard Council of India (ASCI) Code had also laid down certain basic guidelines prohibiting surrogate advertising. Section 2(1) (r) of the Consumer Protection Act. 1986 gives a comprehensive definition of unfair trade practices. Surrogate advertisements are essentially a substitute advertisement for the goods which cannot be directly advertised due to the prohibition of law, the goods Surrogate advertising involves promoting restricted or prohibited products indirectly by associating them with related goods or services that do not face similar restrictions. This technique raises critical legal and ethical concerns, as it often skirts regulatory boundaries and can infringe upon established trademark rights.

What is Surrogate Advertising? Examples & Strategies

Surrogate advertising is a form of advertisement that duplicates the brand image of one product to promote another product of the same brand. Surrogate advertising may look like a new concept, but brands are using it for a long time. Right, if this is something new for you and you are curious to know more about this effective form of advertising, then this is article has everything you need to know about surrogate advertising.

Abstract Surrogate advertisements are a unique form of marketing where the actual product, which may be prohibited or restricted by regulations, cannot be directly showcased or its attributes and features portrayed as they are. Instead, surrogate advertisements focus on capturing the viewer’s interest and conveying the message without explicitly revealing the product. It’s What is Surrogate Advertising? Surrogate advertising is a strategy where a brand promotes a product in the guise of another, often unrelated, product. This is typically done when direct advertising of the primary product is prohibited or restricted by law. The objective is to keep the brand name alive in the consumer’s mind, even if the actual product isn’t being directly From stricter ad certifications to curbing surrogate ads and regulating OTTs, 2024 brought transformative policy shifts shaping India’s media landscape.

what people actually know about the surrogate advertisement and what they think of it, The Impact is unknown and as India is hub of various cultures and demographics, it becomes important to study

Concerns have risen over surrogate advertisements featuring tobacco brands during matches, indirectly targeting young spectators. These ads, often endorsed by celebrities, skirt regulations by posing as ads for pan masala or mouth fresheners. Scientific publications Singh PK, Yadav A, Rout S, Verma CP, Pandey V, Pradhan SR, Tamrakar V, Singh S. ICC’s Cricket World Cup 2023 and the dirty game of surrogate advertisements of smokeless tobacco. Tob Control. 2024 May 28:tc-2024-058632. doi: 10.1136/tc-2024-058632. Epub ahead of print.

Surrogate advertising was introduced in Britain as a result of women’s protests against liquor advertisements, which only grew to the point that the advertisements had to be prohibited.

What is Surrogate Advertising? The term Surrogate Advertising describes the practice of businesses promoting their goods through Advertising laws in India prohibit/regulate advertisement of goods, like cigarettes, alcohol, tobacco, and related products, that are injurious to health. For marketing these prohibited goods, advertisers use surrogate advertisements which, although generally prohibited in India, are allowed under limited conditions as ‘brand extensions’ under various laws which permit the use

The practice of surrogate advertising in India has become a matter of concern, where companies attempt to circumvent legal restrictions on promoting harmful products like liquor and tobacco through deceptive means. Centre organizes Stakeholder Consultation meeting with Advertising Standards Council of India on “Brand Extension vs. Surrogate Advertisements – Where’s the Line?” Surrogate advertisements that promote products in restricted categories undermine consumer rights: Secretary, Department of Consumer Affairs Meeting aims at collectively addressing the

[email protected] Abstract: Surrogate advertising has become a ubiquitous phenomenon in India, particularly in the tobacco and liquor industries. This study critically analyses the concept of surrogate advertising, its prevalence in India, and the regulatory framework surrounding it. A comprehensive review of existing literature and case studies

Surrogacy is a form of reproduction in which a woman consents to carry a child in her womb for an intended couple who is not able to conceive, thus, will be the child’s parents after birth. In the year 2002, Commercial surrogacy, or informally ‘rent a womb’ practice, was legalized in India to increase Why in the News? The Ministry of Health and Family Welfare has urged the Sports Authority of India and the Board of Control for Cricket in India (BCCI) to take steps to prevent surrogate advertisements for tobacco and alcohol products by sportspersons. This includes measures like signing anti-tobacco declarations and refraining from promoting such The author has also ventured to trace many unfair aspects advertisement such as pufery, celebrity endorsement, surrogate advertisement, and most importantly issue of false and misleading advertisement in drugs & medicine specially in COVID era.