Launching Gen Z Cult Brands To New Markets

Di: Ava

Learn the steps to successful market expansion. Discover strategies, tools, and case studies to grow your business in new markets effectively. Cult Brands NZ is your premium destination for the best brands available to NZ Hairdressers. Unlock your salons full potential with Cult Brands NZ. Keep current with what’s happening in the hair world globally, discover industry trends, and get introduced to premium ranges, products and salon services, through our expert-led workshops and look n learn seminars. Boost your 88% of Americans engage in niche communities and 45% of Gen Z, millennial, and Gen X Americans feel more connected to these communities

Gen Z vs. Millennials: How To Target Both Audiences

Cult brands are finding it more difficult to connect with Gen Z audiences, compared to their predecessors. How can marketers reignite a sense of community for a generation who seems to be losing all ties with a connected world? Beauty’s most dynamic category is outperforming an otherwise cooling market, with no shortage of hopeful new brands or viral moments. These are the brands to watch.

Building Brands With Gen Z

Samsung, a global technology leader, has secured its position as a leading brand through a strategic and innovative marketing approach. From its humble beginnings as a low-tier manufacturing brand, Samsung has transformed its market positioning and branding strategy to become a global leader in technology. With a strong presence in Forbes’ list of the World’s I explore Pepsi’s successful marketing strategies, examining how they drive the brand’s global dominance, and generate billions in sales. How Glossier went from makeup blog to industry-changing DTC superstar The brand sold an aesthetic that reshaped the beauty industry, but has its influence peaked?

Brands that have not traditionally offered bridalwear are flocking to the category, banking on driving revenue through seamless production crossover and weddings’ ability to drive social media visibility and customer loyalty. Poppi and Olipop have gained a cult following among their fans for their gut-friendly formulations, lifestyle positioning and better-for-you With the release of Starry, Pepsi’s new lemon-lime soda, cola makers are once again gripped with generational angst.

From demanding eco-friendly practices to calling out inauthentic marketing, Gen Z is setting a new standard for what it means to be a brand in today’s marketplace.

It’s a goal she expects to reach via international expansion — in “English-speaking” markets across Europe and in Canada — as well as with new products, including the “overnight hydrating mask” launching in Ulta this week and a range of SPF moisturisers on shelves next year. (The brand launched in Walmart Canada last

Home Fashion I’m a Gen Z Who Loves Shopping Small—12 Indie Brands I’m Keeping Up With In 2025 When you purchase through links on our PDF | On Jan 1, 2021, Yue Li published How Should Zara Optimize Its Marketing Strategies to Cater to the Needs of New Generations – Gen Z and Millennials | Find, read and cite all the research Have you ever wondered how to build a cult following? Today, we’re looking at cult brands, and how you can build your own.

Make Sense of Scents: Fragrance Trends Now and Beyond

Will Cult Branding Appeal to Gen Z?
Why So Many Brands Are Saying ‘I Do’ to Bridal
Market Expansion: How to Successfully Enter New Markets

Gen Z’s top brands include gaming companies, streaming services, and fast-food chains, according to data compiled by Comparably. We’re looking back at the top brands of 2023. From buzzy beverage brands to private label powerhouses, these are the brands watch in 2024. A Generation That Shops with Purpose Gen Z is a powerhouse in the skincare industry, accounting for 35% of total website traffic and driving an 85% engagement rate, according to Revieve’s latest data. However, this generation isn’t just shopping—they’re actively shaping the market. Their demand for transparency, ethical responsibility, and innovation,

The Top 10 Gen Z Apparel Brands: Common Success Factors Based on consumer spending data, social media engagement metrics, and brand sentiment analysis, these ten brands have established themselves as Gen Z favorites. Despite their diverse positioning—from ultra-fast fashion to premium athleisure—several common factors underpin their success. First, each Explore fragrance industry trends and discover how consumer values, climate, and tech are reshaping scents now and in future. In a BBC article entitled ‘What rockets a brand into cult following status?’, Lillian Stone explores how ‘savvy marketing and a little serendipity’ can help brands reach unprecedented success.

Now, as Gen Z gets older, Bubble has to grow up with them. Its latest launch, Power Wave, a moisturiser formulated with niacinamide, squalane and rice bran extract, available in UK beauty retailer Boots today, signals the brand’s first conscious shift towards a more mature beauty consumer.

How brands gain a cult following
How can brands capture the loyalty of Gen Z?
Gen Z-Approved Brands: Learn from Companies Kicking it
Gen Z: Building New Beauty
How brands are navigating Gen Alpha marketing

It is also about launching new brands at the time of targeting a Gen Z or a millennial or any other category which comes in. For example we launched a brand for targeting Gen Z which is a leap 7 X. So we hired two brand ambassadors Ayushwana Rakulpri and the idea was to appeal to streetwear segment and in three years we have substantial numbers.

Discover how nineteen brands have managed to build a cult following, and how you can apply those practices to your own marketing efforts. The launch of the Chase Sapphire Reserve credit card was enthusiastically received by millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one-year anniversary of the launch approaching, managers are focused on retaining customers attracted by a one-time signup bonus of 100,000 reward points and on acquiring new

Gen Z-Approved Brands: Learn from Companies Kicking it

In this guest post, Jason Steel (lead image) from digital agency Hello Mother says there’s lots your brand can learn from the world’s coolest. Here’s his tips Cult brands like Peloton CREATING A CULT BEAUTY BRAND FOR GEN Z The Brand Topicals was founded in 2020 by Gen Z entrepreneur Olamide Olowe, the youngest black woman to raise $2m VC funding. It’s a next-generation skincare brand for young people with psoriasis, eczema and other skin conditions – aiming to transform the way we think about our skin.

Discover how to engage with Gen Z, the digital-native generation that already wields significant buying power. Learn the importance of At its core, a brand with a cult following fosters an emotional bond so strong that consumers feel a deep sense of identification with it. These brands transcend their function and become symbols of identity, status, and emotional fulfillment. To understand how cult followings form, we must consider a few key psychological principles: Social Identity Theory: This theory explains how As millennials enter into a new life stage (the oldest millennials turned 40 last year), it’s Gen Z’s turn to take over the economy, as their

Samsung Marketing Strategy has helped it become a major player in the technology industry. Using a unique and modern approach, Samsung combines innovation, consumer engagement, and market adaptability.

Marketing News Sleepmaxxing, Next-Gen Supplements and AI Health Assistants Are Shaping 2025’s Beauty and Wellness Trends Beauty and wellness brands can expect increased attention, opportunity and competition in the year ahead. January 2, 2025 In this exclusive interview with TheIndustry.fashion, Royden reflects on the brand’s journey so far – from sewing orders between university lectures to opening one of Gen Z’s most talked-about retail destinations – and reveals what’s next for Minka Dink as it prepares to scale both in-store and online. Cult Beauty has launched a new guide for skin care aimed at Gen Z and Gen Alpha as new research reveals that one in four tweens are using retinol. The Gen A–Z hub aims to offer young people a “no-nonsense, empowering” guide to skin care amid “filters, fads and questionable hacks flooding social networks”, read a statement

QQCWB

GV