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2. The Dutch Advertising Code _ Special Advertising Codes

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The website www.reclamecode.nl explains the procedures of the Advertising Committee and shows the established codes online. Sanctions, where appropriate, are imposed by The Advertising Code Committee and the Board of Appeal of The Dutch Advertising Code Foundation.

Discover the comprehensive advertising regulations in the Netherlands, including the Dutch Advertising Code, consumer protection laws, and the implications of misleading claims. This guide explores the role of key regulatory bodies, the importance of ethical marketing practices, and the future trends in advertising regulations. Understand how these laws not only Sustainability Advertising Code One particular Advertising Code that has received more attention recently is the Sustainability Advertising Code. This code contains strict rules on advertisements which contains sustainability claims. Sustainability claims include both environmental and ethical claims.

Special Advertising Codes

Chapter 1 Newspapers and the Birth of Advertising in: The Dutch ...

Sustainability Advertising Code One particular Advertising Code that has received more attention recently is the Sustainability Advertising Code. This code contains strict rules on advertisements which contains sustainability claims. Sustainability claims include both environmental and ethical claims.

A new advertising code has been implemented for making claims about sustainability. The Dutch Advertising Code has a new Advertising Code for Sustainability Claims called “Code voor Duurzaamheidsreclame”. This new code replaces the previous Environmental Advertising Code and aims to promote responsible advertising related to sustainability.

Learn the definition of ‚advertising code‘. Check out the pronunciation, synonyms and grammar. Browse the use examples ‚advertising code‘ in the great English corpus. The Advertising Code Committee takes into account a valid admission number issued by the Keuringsraad Openlijke Aanprijzing Geneesmiddelen (KOAG – Dutch Inspection Board of Public Advertising of Medical Products), on the basis of its bylaws.

  • The Dutch Advertising Code
  • [NL] New Online Gambling Advertising Code comes into effect
  • THE DUTCH ADVERTISING CODE

The Stichting Reclame Code (SRC), which celebrated its 60th anniversary in 2024, has issued its annual report, providing crucial insights for legal practitioners and companies in the advertising, marketing, and e-commerce sectors. This comprehensive analysis reveals significant trends that every company should understand when navigating Dutch advertising compliance. Given that and the importance of protection of Dutch citizens against misleading advertising, the ACC should be competent to rule on the admissibility of this commercial advertisement. Please note that this document containing the Dutch Advertising Code has been translated into English for your convenience. The (written and oral) complaint procedure of the Advertising Code Committee and Board of Appeal is conducted in Dutch. Furthermore, all official documents (statutes, regulation, etc.) are only available in Dutch.

The Dutch Advertising Code covers general rules on advertising (based on the Un fair Commercial Practices Directive and its Dutch im plementation), but also entails several specific codes on subjects such as automobiles, tobacco, travel, al cohol and advertising to children.2 On 1 February 2023, the new Dutch Sustainability Claims Code (Code voor Duurzaamheidsreclame, CDR) entered into force. The CDR replaces the Environmental Advertising Code (Milieu Reclame Code, MRC), which was effective in the Netherlands since on 1 January 1991 and was last updated on 1 October 2000.

Netherlands: Dutch Advertising Code Annexes 1 and 2

GENERAL PROVISIONS Scope of application The Advertising Code for Alcoholic beverages (RvA) applies to advertising for alcoholic beverages and non-alcoholic beverages, insofar as it is recommended to be used in combination with alcoholic beverages. This Code applies to all advertising that is intended for the Netherlands. ‍ Definitions In this Code, the following 5. WITH RESPECT TO ADVERTISEMENTS TARGETED ON DUTCH CONSUMERS PUBLISHER HEREBY WARRANTS: 5.1. To comply with the relevant regulatory framework, including but not limited to the Dutch Advertising Code, the Dutch SMS Advertising Code, the Dutch SMS Service Provision Code of Conduct and the Dutch Paid Mobile Internet 1.1 Advertising for paid (1) SMS and Mobile Internet Services is subject to this Advertising Code, without prejudice to the general provisions of the Dutch Advertising Code (DAC) and the provisions in the Code for Advertising directed at Children and Young People.

Advertisement regarding all other sorts of medical devices or advertisement to healthcare professionals is unregulated at the moment, except for the general clauses on misleading or comparing advertising in the Dutch Civil Code.

Company names Explanatory notes Under the rules on pharmaceutical advertising (the Dutch Medicines Act (Policy Rules on Inducements) and the Code of Conduct of the CGR) every speaker during a refresher training meeting should be transparent with regard to his/her relations with the industry.

Digital communication has advanced, expanded and changed how people interact. However, it also spreads conflict, hate speech and disinformation. The many initiators of destructive communication acts do not rely on professional or ethical rules to distribute truthful information In addition to that which has been determined in the Dutch Advertising Code, the special Advertising code for Social Media & Influencer Marketing (RSM) and in the Media law (Dutch: Mediawet), the rules of this Article apply for active internet marketing.

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THE DUTCH ADVERTISING CODE – Stichting Reclame CodePage 1 and 2: THE DUTCH ADVERTISING CODE INFORMAT Page 3 and 4: WORKING PROCEDURES OF THE ADVERTISI Page 5 and 6: www.olon.nl 13. Organisation of Con Page 7 and 8: 6. CHARGES FOR FILING A COMPLAINT, Page 9 and 10: N.B. Regardless of whether the Adve Page 11

The provisions in this Code are in addition to the statutory provisions from the Dutch Civil Code, the Personal Data Protection Act and the Telecommunications Act and, as indicated, the Dutch Advertising Code’s self-regulation.

Article 2 (Para. 1) Advertising directed at children may not cause any moral or physical damage and should therefore comply with the following criteria for the benefit of their protection: I. APPLICABILITY ‍ 1. The Dutch market This Code applies to advertising communications and invitations to purchase directed at the Dutch market for travel services. ‍ 2. Dutch Advertising Code In addition to the provisions from this Code, all other provisions of the Dutch Advertising Code are applicable. ‍ II. DEFINITIONS 1. Participating Industry Organisations: These are ANVR, BARIN

2. The Dutch Advertising Code The Dutch Advertising Code (hereinafter: the Advertising Code) is divided into a General Section and a Section of Special Advertising Codes. The General Section contains a body of rules with which all advertising should comply. The former stipulates, among other things, that advertisements may not be misleading or untrue. This section also contains a

Rules on advertising If you advertise in the Netherlands, you must keep to the Dutch Advertising Code (Nederlandse Reclame Code, NRC). This applies to all advertising, regardless of the medium you use. The NRC describes

Please note that this document containing the Dutch Advertising Code has been translated into English for your convenience. The (written and oral) complaint procedure of the Advertising Code Committee and Board of Appeal is conducted in Dutch. Furthermore, all official documents (statutes, regulation, etc.) are only available in Dutch. The Dutch Advertising Code (hereinafter: the Advertising Code) contains a body of rules with which all advertising should comply. It is divided into a General Section and a Special Section (the Special Advertising Codes).

Dealing with Advertising Complaints at the RCC – a guide for impact driven companies As the Stichting Reclame Code marks its 60th anniversary, this article provides insights for (impact-driven) companies and activist organizations on handling misleading advertisements under the Dutch Advertising Code. GENERAL PROVISIONS Scope of application The Advertising Code for Alcoholic beverages (RvA) applies to advertising for alcoholic beverages and non-alcoholic beverages, insofar as it is recommended to be used in combination with alcoholic beverages. This Code applies to all advertising that is intended for the Netherlands. ‍ Definitions In this Code, the following These rules for responsible advertising are laid down in the Dutch Advertising Code (NRC) and so-called ’special advertising codes‘, such as the Sustainability Advertising Code (CDR), which came

De Nederlandse Reclame Code bestaat uit een Algemeen Deel en Bijzondere Reclamecodes. In het Algemene Deel staan de regels waaraan alle reclame-uitingen moeten voldoen. Hierin wordt onder meer bepaald dat reclame niet misleidend en niet in strijd met de waarheid mag zijn. Ook subjectieve normen zijn in dit gedeelte opgenomen. Zo mag reclame niet nodeloos kwetsen en